The Freshii is one year and a day young

Feshii at Militärstrasse 14 celebrated its first anniversary yesterday.

For only 11 francs you could have a dish of your choice including a drink.

 

A brief history of the Feshii chain:

As marketing manager for fashion guru Oscar de La Renta in New York City, founder Matthew Corrin regularly visited the city’s many lunch spots. After too many unhealthy lunches, Corrin has decided to make fresh food ‘magic’. The idea? To create a scalable, distinctive business model that will forever change people’s eating habits for the better. The aim was clear: to counter the pretext that there are no healthy meals that are also affordable. With this goal in mind, the first Freshii restaurant was opened in Toronto in 2005 to massive customer demand. As marketing manager for fashion guru Oscar de La Renta in New York City, founder Matthew Corrin regularly visited the city’s many lunch spots. After too many unhealthy lunches, Corrin has decided to make fresh food ‘magic’. The idea? To create a scalable, distinctive business model that will forever change people’s eating habits for the better. The aim was clear: to counter the pretext that there are no healthy meals that are also affordable. With this goal in mind, the first Freshii restaurant was opened in Toronto in 2005 to massive customer demand. They quickly became popular – with film crews, in offices and at home on dining room tables in Los Angeles, Toronto, Chicago and finally around the world.

 

IMG_0498The lunch we tested: TERIYAKI TWIST without baked peas, but with more edamame, mmmhhh-very tasty!

 

This sector combines high-quality food that is prepared quickly with a focus on health and well-being. Eat. Energize. – is the motto. They want to offer a selection of fresh and nutritious meals that also provide plenty of energy. They want to show you which foods you can eat more of and which you should avoid. They want to offer meals and snacks that help us enjoy life to the full. They write that they are living their “Mission Green” and are standing up for Mother Earth by breaking away from traditional gastronomic habits: excessive packaging, high energy consumption, and high-fat meals.

 

This philosophy is very similar to the vegan kitchen and we would like to take this opportunity to congratulate Freshii on its anniversary!

IMG_0501

Compostable take-away tableware made from renewable resources.

 

The entire range can be ordered vegan, click here to go directly to the menu.

 

The
freshii webpage
for Switzerland can be found
here.

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