Last week, Lauren Wildbolz had the wonderful opportunity to host catering for 70 guests during the Swiss launch of Honest Iced Tea. Her highlight was getting to know the visionary Seth Goldman. He gave her the fantastic news that his company Beyond Meat* was already supplying the first restaurants in Switzerland with Beyond Meat burger patties in July. will supply.
*Beyond Meat
The company Beyond Meat has succeeded in cracking the molecular composition of meat. Beyond Meat offers chicken, beef and, most recently, a burger made from pea protein, beetroot juice, chia seeds and other plant-based ingredients.
Vegan start-up companies are springing up, financed by Bill Gates, Google founder Sergej Brin and financial investor Peter Thiel. These are companies that want to revolutionize the meat market. One of the flagship investments: Beyond Meat. The founders want the meat to be followed by something that looks and tastes like meat – but comes from vegan production rather than from animals.
The Californian start-up wants to replace animal protein with plant-based protein for the masses. For human health, positive impact on climate change, natural resources and respect for animal welfare.
Their approach is based on the 25/20 principle: The Beyond Meat company aims to reduce global meat consumption by 25 percent by 2020.
Documentary film on the subject:
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