Clothing today is seen as a disposable commodity and unfortunately, in my view, this no longer has anything to do with fashion. Before the fast fashion era, fashion once stood for expressing one’s personality, for turning one’s inner self outwards. Clothes are the mirror of the soul. But what is left of this idea when everyone is running around in the same cheap outfits and throwing away what they are wearing today without batting an eyelid tomorrow? Shifting responsibility away from oneself is no longer so easy, because thanks to the internet, word of the dark side of the fashion industry has spread to the remotest corners of the world.

So what to do?

So the key question is: how can I dress authentically, feel comfortable and reconcile the clothes I buy with my conscience?

The solution: targeted shopping

We’ve all been in the situation in our lives where we’ve stood in front of a full closet and still have nothing to wear. However, we often don’t wear clothes simply because they are the wrong colors or don’t suit us in terms of style – but we are often simply not aware of the reason. Instead of disposing of the item and continuing to shop haphazardly, read the following 3 tips:

1. Tip: Find out whether you are “cold” or “warm”

Genetically, either “cold” or “warm” colors suit all people better, as we all have either a “cold” or a “warm” skin undertone for genetic reasons (this does not change until the end of our lives!).
Likewise, certain style elements (cuts, designs) based on your physical appearance (figure, bone structure, face shape…) emphasize your individual style mix. In a color and style analysis, both aspects are analyzed in detail and individually. The result allows you to make targeted, resource-saving purchases without any uncertainties. Here you can watch a short instruction video:

How to tell if you are a cold or warm color type.

The 4 color types at a glance: Spring, summer, fall and winter: You can find out more
here.

2. Tip: Buy from sustainable suppliers

There are now a lot of sustainable labels and fortunately there are more and more of them. The difference to fast fashion is logically that sustainable labels pick up fewer “trends” due to the longer product lifespan. It is therefore all the more desirable to know exactly what suits you, as the pieces should be wearable for longer and 100% support the wearer’s own type, lifestyle and style.

3. Tip: Spice things up with vintage and second hand

You can spice up your wardrobe with unusual second-hand fashion items. This adds that “certain something” to your style while still shopping sustainably. In the second-hand fashion jungle, safety is particularly helpful when shopping in terms of color and style, as the variety is enormous and there are no collections, so putting together outfits requires a lot more planning and safety.

INVITATION TO THE FREE WEBINAR

Would you like to know more about this topic?

Then register for the free webinar now:

“How to shop specifically for vegan fashion“
Tuesday, 24.05.2016 from 20:00 to 21:00
Webinar leader: Lauren Wildbolz and Elisabeth Aubonney

Click here for more information and to register.

A webinar is a seminar held via the World Wide Web. It is designed to be interactive and live, so you can ask us your questions and we will answer them straight away in the webinar.

Is the webinar for you?
The webinar is for you if one or more of the following points apply to you:

• Do you live a vegan lifestyle or are you interested in it and want to know how to implement the vegan lifestyle in your clothing?
• Are you familiar with vegan online stores, but find it difficult to put together outfits?
• You want to make the most of your resources (time, money, nerves, environment) and simply look fresh and dazzling.
• Bonus material: The best Zurich addresses for sustainable bargains!